The implementation of the Databricks AI Factory enabled Seven West Media to transform its business by accelerating the launch of AI-driven use cases, fostering innovation and reducing time to market. By leveraging a unified data and AI platform, the company achieved better ROI through optimized workflows, improved operational efficiency and scalable machine learning models. The AI Factory empowered data teams to experiment faster, unlocking deeper audience insights that enhanced engagement and content personalization. This transformation positioned Seven West Media as a leader in AI-driven media, driving measurable business impact and future-proofing its data strategy.