Millions has been poured into data and AI, but the returns often fall short of the promise. In this fireside chat, Jason Foster and Helen Louwrens will get under the skin of the ROI gap - why business cases can feel like guesswork, who should really own the number, and the messy politics of attributing value. We’ll also tackle the tough question: how to meaningfully measure ROI on data investments despite the challenges, and explore whether the gap can ever truly be closed, or if we need to rethink what “value” really means.
talk-data.com
H
Speaker
Helen Louwrens
1
talks
Director of Data & Analytics
Mars Veterinary Health
Helen is a seasoned data leader with over 25 years in the industry. She is currently Director of Data & Analytics for Mars Veterinary Health, leading data transformation of their business across UK, Europe, and Asia. Prior to Mars, Helen was Director of Data & Insight at the Care Quality Commission where she led the transformation of data to support the regulation of health and care services, and the research and analytics that underpinned their influential publications aimed at driving improvement in policy and service delivery. Helen started her career at dunnhumby, working there for 15 years helping retail and FMCG clients use data and analytics to drive customer-focused strategies and business decisions. She is passionate about diversity in the data and analytics sector and is a proud member of the 20 Women in Data alumni.
Bio from: Big Data LDN 2025
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