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Alex Whittles

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Alex Whittles is the founder and CEO of both Power BI Sentinel and Purple Frog Systems, a Microsoft Data Analytics Gold Partner specialising in Fabric and Power BI. Alex has over 25 years hands on experience in the data analytics industry, and has been awarded Microsoft's prestigious MVP award for the last 10 years for his work in the field.

Bio from: gartner-data-analytics-uk-2025

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Power BI and Microsoft Fabric have become the data hub for your organisation, providing everyone access to your critical and sensitive data. Whilst incredibly powerful, this also brings significant risk.
Including real world case studies, this session will look at how you can protect your organisation, your data, and yourself, through effective governance, auditing and disaster recovery within Power BI and Fabric.
This will cover effective planning, risk management, license reduction, FinOps, permissions monitoring, audit trails, and more.