Bill Baer is a Senior Product Marketing Manager at Microsoft, where he leads strategy and go-to-market initiatives for Microsoft 365 and Copilot experiences. With over 20 years at Microsoft, Bill has been instrumental in shaping the evolution of cloud services and enterprise productivity, from the early days of BPOS to the modern Microsoft 365 platform. His expertise spans product positioning, competitive strategy, and AI-driven innovation, helping organizations unlock the full potential of intelligent collaboration. A passionate advocate for accessibility and inclusive design, Bill also drives initiatives supporting individuals with hidden disabilities. He frequently shares insights on the future of work, AI adoption, and enterprise transformation at industry events and through thought leadership content.