Small and mid-sized businesses face enterprise-grade threats with lean budgets and limited staff. This L100 session shows Microsoft partners how to package, price, and deliver outcome-based security offers customers can adopt fast. We’ll translate Zero Trust into three motions: protect identities, secure devices & data, and detect/respond—anchored in Microsoft 365 Business Premium, Defender for Business, Entra, Intune, and Secure Score.
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Speaker
Allison West Hughes
1
talks
Allison West Hughes, Corporate Vice President, Global Small & Medium Business (GSMB) at Microsoft, brings more than 20 years of sales experience to Microsoft. She has held various leadership positions in global IT sales and services at ServiceNow, Cisco Systems, and VMware. Her dedication to building highly productive and diverse teams has differentiated her sales approach and propelled her business success. Allison’s vision for SMB Global is clear: to be the most admired and highest performing Digital Sales program in the industry, empowering SMBs with market-leading Microsoft cloud solutions to achieve customer success and measurable impact. Allison is the Executive Sponsor of her organization's Disability, and GLEAM MCAPS Employee Resource Groups and a board member of Digi International. She is a graduate of the University of California at Los Angeles (UCLA), resides in Arizona with her husband.
Bio from: Microsoft Ignite 2025
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