A lot of information has been shared about "normal" website user interface testing using Cypress, an end-to-end testing tool, but not so much about testing analytics implementations. You can set up tests of your website features, but also tests of how your tag management system, and added tags, are running on your web pages.

In this presentation Peter will give you a panoramic view of how A/B testing is done at Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe.

Can your mobile apps help you learn about yourself?

For enterprises to much fragmented incomparable data in siloes is often one of the main challenges when it comes to leveraging the full potential of analytics their organization. Too much data spread across too many people with too many different agendas often provides a chaotic data environment at best. So how do you set up analytics intelligently account across 42 countries and 11 business units to ensure that all levels of the organization has the level of data they require to create results. The session dives into how structure, standards, use and sharing across organization can have a radical impact on both the digital maturity of the business and the overall bottom line.