In this session, we'll delve into how AI is reshaping the landscape for leading brands. We'll examine the concrete ways AI is being used to enhance marketing effectiveness, drive operational efficiency, and build sophisticated agentic systems. We'll showcase how Google Cloud's AI solutions can enable brands to gain actionable insights from data, automate complex processes, and create seamless, personalized customer experiences. Learn how to unlock the power of AI to elevate your brand's performance and achieve sustainable growth.

Generative AI has the potential to transform retail experiences, both digital and in-store. The intersection of AI and edge is enabling a whole new-set of store experiences. In this session, we will feature senior executives from customers at the forefront of this transformation share their perspectives and learnings.

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