We are at the start of a massive, AI-driven feedback loop. A loop between a universal language, Python, a universal engine, Spark, and universal storage, Open Table Formats, that will accelerate us from simple automation to fully agentic, automated data management. This session helps D&A leaders assess their strategy for navigating this disruptive transition and its opportunities and risks.

Snowflake and Databricks have become significant vendors to many enterprises, with increasing product offerings and a broad array of use cases. This session provides strategies and tactics to negotiate the best contractual deal and pose critical questions. D&A leaders will learn how their organizations can best estimate future usage needs, mitigate risk when negotiating with the vendor, discover how to best attain leverage, what is and is not leverage in Salesforce's view, etc.

Snowflake and Databricks have become significant vendors to many enterprises, with increasing product offerings and broad array of use cases. This session provides attendees with strategies and tactics to negotiate the best contractual deal with Snowflake or Databricks and to pose questions when it comes to dealing with them. D&A leaders need to understand how their organization can best estimate future usage needs, mitigate risk when negotiating with the vendor, discover how to best attain leverage, what is and is not leverage in Salesforce's view, etc.