Thomas Wiecki

Activities

1

talks

Founder of PyMC Labs PyMC Labs

Dr. Thomas Wiecki is an author of PyMC, the leading platform for statistical data science. To help businesses solve some of their trickiest data science problems, he assembled a world-class team of Bayesian modelers and founded PyMC Labs—the Bayesian consultancy. He did his PhD at Brown University studying cognitive neuroscience.

Bio from: Scaling Customer Research with Synthetic Consumers

Filtering by: Scaling Customer Research with Synthetic Consumers ×

Filter by Event / Source

Scaling Customer Research with Synthetic Consumers 1 PyConDE & PyData Berlin 2023 1

Talks & appearances

Showing 1 of 2 activities

Search activities →

Presentation and product demo

2025-11-13 · Scaling Customer Research with Synthetic Consumers

talk

with Thomas Wiecki (PyMC Labs) , Ulf Aslak Lai (PyMC Labs)

large language models (llms) semantic similarity rating (ssr) synthetic consumers platform bayesian modeling pymc labs

In this session, the PyMC Labs team explores how Large Language Models (LLMs) and their Semantic Similarity Rating (SSR) methodology can replicate human purchase intent with up to 90% of human test-retest reliability. Building on this research, we’ll introduce the Synthetic Consumers Platform—a breakthrough in simulated customer insights that generates reliable, human-like survey data at scale and in a fraction of the time. You’ll learn how synthetic consumers and SSR can transform customer research by enabling faster iteration and significantly reducing costs, and how an AI-driven insights platform accelerates testing, validation, and decision-making in marketing research and creative testing.