Companies in the fiercely competitive gaming landscape face constant pressure to create engaging and ever-evolving player experiences. Generative AI can help game developers craft more dynamic, personalized gameplay while reducing time to market. Major game studios are leveraging Google Cloud’s cutting-edge AI capabilities to create immersive player experiences, personalized chatbots, dynamic character interactions, and user-generated content. We’ll show you how you can use Google Kubernetes Engine to easily integrate gen AI with game servers.