You’re sold on dbt, but your org isn’t quite there yet. Whether you’re introducing dbt from scratch or trying to scale it responsibly, this talk is for data practitioners navigating buy-in, timing, and tooling choices. We’ll cover how to choose the right entry point, which features to start with (and which to save for later), and how to align your rollout with your organization’s readiness. You’ll leave with a practical framework for introducing dbt in a way that sticks.