It’s a widely held belief that MDM programs are big, disruptive, risky, and prone to failure. While these things may have been true for some companies in the past, providing meaningful business value through the launch (or relaunch) of an MDM program can be done in under 90 days – if you take the right approach. Come listen to former Gartner MDM analyst Malcolm Hawker as he describes the keys to launching an MDM program in under 12 weeks:

- Taking an MVP (minimum viable product) approach to your MDM program

- The importance of choosing the right MDM implementation style 

- How to gain executive alignment and sponsorship 

- Staffing / resourcing an MDM program for speed

- Other practical lessons from the MDM school of hard knocks 

If you’re having trouble getting an MDM program off the ground, or if your existing program is failing to deliver business value, then you won’t want to miss this presentation from the leading expert in the field of Master Data Management.