A rigorous apples-to-apples benchmark between PyMC-Marketing and Google’s Meridian for Marketing Mix Modeling, covering default priors, model structures, and synthetic datasets that simulate everything from startups to global enterprises. Includes speed, accuracy, scalability comparisons and practical recommendations for choosing the MMM library.
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Speaker
Jake Piekarski
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talks
Data Scientist at PyMC Labs
PyMC Labs
Jake specializes in advanced statistical modeling, including Marketing Mix Modeling (MMM), incrementality testing, and Bayesian statistics. He focuses on turning complex data into actionable insights that help optimize marketing strategies and support data-driven decisions.
Bio from: [Online] PyMC-Marketing vs. Google Meridian: A Scientific Benchmark for MMM
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