Geoff Hirsch is Senior Director of Microsoft’s Training Services Partner (TSP) Channel. In this role, he is responsible for Channel Strategy, Programs, and Sales & Marketing execution. Geoff’s team partners with the TSP ecosystem to increase skills and adoption of Microsoft technologies globally, with a core focus on how Microsoft and TSP’s can help consumers and enterprises achieve their goals with AI. Geoff started with Microsoft in 1992 after graduating from the University of Washington and has held a variety of sales, business development, and leadership positions across multiple partner types and customer segments from SMB to Enterprise. Prior to Worldwide Learning he led Microsoft’s Media & Entertainment team responsible for working with global media companies to drive Cloud, App, and Content based partnerships.