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Ben Lewinsky

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Culture Amp

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Why you should not do lead scoring in your marketing automation tools

As your business and number of product lines grow, the out-of-the-box lead scoring in CRM tools starts becoming difficult to work with and lead scoring becomes that more important for sales teams. Join Ben Lewinsky as he shows how Culture Amp approaches multi-product lead scoring in their data warehouse using dbt.

Check the slides here: https://docs.google.com/presentation/d/1NOyZLs1QUf6HQqF6jusx32OjUb-Gi-PTnmiDQ8EFKM8/edit?usp=sharing

Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.