When customers enjoy Gousto's recipe kits, they see the delicious result but not the careful steps it takes to get there. Data works the same way. In this session, Yanick will share how Gousto built a business case for analytics engineering, making an often-invisible discipline central to the company's strategy. He'll unpack how the team moved from ad-hoc outputs to a structured, mesh-ready approach, reducing complexity, proving ROI, and giving leadership confidence in data as a competitive advantage.