Consumer-facing industries are evolving faster than ever — and in today’s competitive landscape, it’s supply chains, not companies, that are truly competing. While data and AI offer huge potential for optimization, many organizations struggle to turn use cases into real business impact. In this session, leaders from retail, consumer goods, travel and hospitality will share how they’re building strong data foundations to unlock AI-driven supply chain optimization. Learn how they're using generative AI to boost productivity, streamline operations and improve insights through better data collaboration.