Reason why Data should be the Fourth Pillar for every enterprise. The Board, CEOs, and CxOs must understand why they should treat data strategically. Enterprises’ use cases like AI drive the need for data high in quality, compliance, and speed dimensions. 

- Present a framework for enterprises to understand their current data challenges. 

- Key principles for the data pillar 

- Role of the Chief Data Officer (CDO) - nurture demand for data while taking steps to fulfill the supply of demand through an agile data operating model (DOM). The DOM enabled by people, processes, and technologies. 

- Measuring the impact provided by the data pillar, introduce KPIs such as Total Addressable Value through data (TAV) and Expected Addressable Value through data (EAV). 

- A Maturity Framework for every enterprise to track and progress its data maturity journey.