Discover the power of 1st party data + Customer Data Platforms. Unify customer data, enhance marketing value, safeguard competitive edge.
talk-data.com
Speaker
Zaf Kassam
2
talks
Director, Marketing Intelligence - Informa (speaking on behalf of Treasure Data)
Zaf Kassam is a well-seasoned data professional, having been working data in various geographical locales and contexts for the past 14 years, ranging from angel investment firms in Kabul in the late 2010s to a stint at Google. He left the comfort of free lunches to take a punt on starting his own B2B SaaS company, before a successful exit into his current role as Marketing Intelligence Director at Informa, the world’s largest B2B events and publishing company. In the rare moments he’s not speaking about data, you can find him talking about coffee, guitars, or any other aspiring hipster sensibilities.
Bio from: Big Data LDN 2024
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This session will explore why everyone is always banging on about the importance of 1st party data by continuing to bang on about the importance of 1st party data. Join us to learn how you can harness the full potential of your 1st party data by bringing all your customer data together in one unified view with a Customer Data Platform. Gain insights on how to enhance the value of your marketing efforts and drive superior business outcomes. Discover the surprising amount of readily available data about individual customers and how to identify, isolate, and protect your 1st party data. Don’t miss this opportunity to unlock the power of your 1st party data with CDPs and safeguard your company's largest competitive advantage.