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Chris Petranto

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Chris Petranto serves as Chief Growth Officer for North America and Global Head of Analytics at Kantar. With over two decades of experience in strategic research and analytics, Chris has built a career helping organizations harness data-driven insights to solve complex marketing and growth challenges.

Chris leads a global team of data scientists, engineers, and analytics consultants, driving innovation in consumer-centric decision-making and scaling advanced analytics capabilities across markets. As part of the NA leadership team, Chris also focuses on accelerating growth strategies while shaping global analytics initiatives that deliver actionable intelligence for Fortune 500 clients across industries including, technology, financial services, and consumer packaged goods.

Bio from: Microsoft Ignite 2025

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AI + Creativity: The New Media Blueprint

The blueprint for the next era of media is being drawn by organizations that fuse human creativity with AI. These pioneers are scaling innovation by embedding agentic AI across the content lifecycle—from personalized experiences to autonomous production. Learn how media leaders are empowering creators, streamlining workflows, and unlocking new monetization—and why the AI choices made today will define tomorrow’s competitive edge.