Artificial Intelligence (AI) is more than a corporate tool; it’s a force for good. At Doctors Without Borders/Médecins Sans Frontières (MSF), we use AI to optimize fundraising, ensuring that every dollar raised directly supports life-saving medical aid worldwide. With Databricks, Mosaic AI and Unity Catalog, we analyze donor behavior, predict giving patterns and personalize outreach, increasing contributions while upholding ethical AI principles. This session will showcase how AI maximizes fundraising impact, enabling faster crisis response and resource allocation. We’ll explore predictive modeling for donor engagement, secure AI governance with Unity Catalog and our vision for generative AI in fundraising, leveraging AI-assisted storytelling to deepen donor connections. AI is not just about efficiency; it’s about saving lives. Join us to see how AI-driven fundraising is transforming humanitarian aid on a global scale.