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Speaker

Mark Freeman

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talks

Chief Data Scientist IBM Consulting

Executive data scientist with PhD-level education and over 25 years experience in advanced analytics and machine learning. As a Chief Data Scientist at IBM Consulting, he leads data science teams delivering production grade machine learning solutions to clients across multiple industries. He is a published author of advanced analytics research and principal patent author for optimal automated forecasting.

Bio from: Shift Left Data Conference 2025

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This session will provide an introduction to applications of machine learning to optimization. Optimization (often called prescriptive analytics) is a branch of data science that recommends the best actions for maximizing a desirable outcome (or minimizing an undesirable outcome). Modern applications often involve a combination of machine learning and mathematical programming. Attendees will get an introduction to modern applications of prescriptive analytics, illustrated through a variety of real world use cases. These use cases include optimizing treatments to maximize health outcomes, optimizing pricing to maximize profits, and optimizing maintenance operations to minimize cost. A review of these real world applications will enable attendees to explore how prescriptive analytics might contribute value to their own organizations.