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Colin Fleming

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Colin Fleming is the EVP and Chief Marketing Officer (CMO) at ServiceNow, where he’s responsible for the global marketing strategy and growing brand recognition worldwide.

An award-winning brand, storytelling, and experiential leader, Colin brings nearly two decades of experience building impactful brand and marketing programs. Before joining ServiceNow, he was pivotal in scaling Salesforce's global presence as the Executive Vice President of Global Marketing and Chief Brand Officer, where his teams drove significant increases in market share and brand awareness.

Colin’s career began in an unexpected field—as a professional race car driver and Formula 1 test driver for Red Bull Racing. His transition from the fast-paced world of racing to marketing was fueled by his passion for brand strategy and ahem driving high-speed growth and transformation.

Bio from: Microsoft Ignite 2025

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Talks & appearances

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Accelerate Partner Impact in Every Industry with AI

Join us for a session on how Microsoft and partners are driving industry innovation with AI. Hear Microsoft’s FY26 Industry Strategy and how engineering enables partners to build and integrate AI agents for faster time-to-value. A panel with Microsoft leaders and partners will share real-world examples of co-innovation, co-sell, and go-to-market success delivering measurable business impact.