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Gus Reyes

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Product Manager - Digital Analytics NowSkills Limited

Nicaraguan-born Gus Reyes is a digital analytics tutor and product manager at NowSkills, based in Liverpool, the North-West of England. With a strong background in business and data analytics, data visualisation, and storytelling, he is passionate about coaching, mentoring and leading the next generation of analysts. His professional journey began in the telecoms sector, where he developed key skills as a business and data analyst, building a solid foundation in commercial intelligence, finance, data governance, project management, product development, strategic planning and data-driven decision-making. At NowSkills, Gus combines his expertise in digital analytics with a deep commitment to education, supporting learners as they navigate the evolving digital landscape. He is known for making complex concepts accessible and engaging, fostering a supportive environment that encourages curiosity and growth. Outside work, Gus is a proud geek with a love for football, music, tech, photography, and baking—bringing creativity, curiosity, and a holistic mindset to the data and analytics community. Whether in the classroom or the field, Gus continues to inspire others through his dedication, expertise, and passion for both people and data.

Bio from: Big Data LDN 2025

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In an era where data is central to business success, the demand for skilled analysts continues to outpace supply. This session explores how data analytics apprenticeships offer a dynamic, practical solution to the widening skills gap, equipping individuals with industry-relevant experience while delivering immediate value to employers.

Using the NowSkills apprenticeship model as a case study, this session will showcase how a well-rounded curriculum—combining technical training, real-world projects, and structured mentorship—can transform aspiring analysts into confident, capable professionals. Attendees will gain insights into how these programmes adapt to diverse learning needs, integrate business challenges, and embed workplace-ready skills from day one.

Through success stories and data-driven outcomes, the presentation will highlight the benefits for both individuals and organisations: from faster onboarding and increased employee engagement to improved innovation and retention. Additionally, apprenticeships contribute to greater diversity and inclusion by widening access to digital careers beyond traditional academic routes.

Attendees will leave with practical strategies to implement or enhance apprenticeship programmes, identify future skills, and collaborate effectively