On today’s episode, we’re joined by Sahil Patel, CEO at Spiralyze, provider of data-driven performance Conversion Rate Optimization (CRO) services.

We talk about: How effective most companies’ websites are at lead gen 3 common mistakes that lower website conversionsWhat to put on your homepage instead of boring stock images of people in a conference roomWhy you should review your website translated into a language you don’t speakThe importance of talking about not just the ups, but also the downs in business