Holly is a senior Generative AI expert within the Data & Technology Transformation arm of IBM Consulting, a leading AI & Hybrid Cloud consulting firm. With a background in digital strategy and CX transformation programmes, Holly now specialises in leveraging AI to enhance customer and employee experience. She has a particular focus on generative AI and conversational banking for Financial Services organisations. In her role, Holly works closely with large banks, insurers and building societies to guide them through the opportunities that exist in AI, ensuring: the right use cases are selected for experimentation, that scale is considered early and that technical tradeoffs in model selection are understood.

Before joining IBM, Holly led the Financial Services market vertical within the consulting arm of Capita Experience, defining the industry strategy whilst ensuring digital transformation and AI enablement programmes had CX & EX embedded at the core. Holly holds a BBusMan. in Sustainability and a Master of Innovation and Technology Management from the University of Queensland.

She is passionate about fostering purposeful innovation in this exciting space, striking an optimal balance between experimentation, value realisation, governance and pace.