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Rob Vicker

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Rob Vicker

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Data Analytics Architecture Director EMC Insurance

Rob Vicker is the Data Analytics Architecture Director at EMC Insurance. He leads efforts in data mesh and data product architectures to empower data-driven innovation through scalable, decentralized, and interoperable data ecosystems that fuel analytics products. Leveraging Snowflake’s cloud data platform and dbt, he drives solutions that unlock actionable insights and deliver measurable business impact.

Bio from: dbt Coalesce 2025

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Solving a $6 million problem with the dbt Semantic Layer​

At EMC Insurance, inconsistent data definitions across a rigid legacy system led to an estimated $6 million analyst-hours spent on reconciliation instead of delivering insights. We needed a way to standardize metrics fast. By using the dbt semantic layer alongside Analytics8, we created a consistent, queryable layer for metrics like loss ratio, helping teams across the business get on the same page and ensure a single source of truth. This session walks through how we approached the problem, what we built, and what we’d do differently. If you’re trying to clean up inconsistent reporting or move away from fragile legacy logic, this is for you.