Effie Kilmer is the Chief Data & AI Advisor for EMEA at Microsoft, where she serves as a trusted advisor to global organisations on building modern data foundations for AI transformation. With over a decade of leadership in data strategy, she has helped Chief Data Officers accelerate innovation while embedding governance and scalability into their platforms. A recognised industry leader, Effie was named CDO Magazine’s 40 Under 40 Data Leaders and an active member of the EDM Council.