In this presentation, Bernardo Monechi, Scientist at The Data Appeal Company and Hannah Babineau, Head of Partnerships at Data Appeal explore the value of Sentiment Analysis and the Feedback Economy. They reveal how global beverage brand, Campari, harnesses the power of online reviews to pinpoint the most strategic places to distribute their products and launch their brand in new markets. By combining sentiment analysis with points of interest data, discover how Campari expanded their aperitivo favorites into Istanbul, Turkey.

To learn more about the CARTO x The Data Apeal Company tool check out our blog: https://carto.com/blog/data-appeal-company-poi-sentiment-data-available