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Title & Speakers	Event
Benchmark: PyMC-Marketing vs Meridian for Marketing Mix Modeling (MMM) 2025-10-01 · 14:00 Jake Piekarski – Data Scientist at PyMC Labs @ PyMC Labs , Dr. Luca Fiaschi – Partner @ PyMC Labs A rigorous apples-to-apples benchmark between PyMC-Marketing and Google’s Meridian for Marketing Mix Modeling, covering default priors, model structures, and synthetic datasets that simulate everything from startups to global enterprises. Includes speed, accuracy, scalability comparisons and practical recommendations for choosing the MMM library. pymc-marketing meridian marketing mix modeling (mmm)	[Online] PyMC-Marketing vs. Google Meridian: A Scientific Benchmark for MMM

Title & Speakers

Event

Benchmark: PyMC-Marketing vs Meridian for Marketing Mix Modeling (MMM) 2025-10-01 · 14:00

Jake Piekarski – Data Scientist at PyMC Labs @ PyMC Labs , Dr. Luca Fiaschi – Partner @ PyMC Labs

A rigorous apples-to-apples benchmark between PyMC-Marketing and Google’s Meridian for Marketing Mix Modeling, covering default priors, model structures, and synthetic datasets that simulate everything from startups to global enterprises. Includes speed, accuracy, scalability comparisons and practical recommendations for choosing the MMM library.

pymc-marketing meridian marketing mix modeling (mmm)

[Online] PyMC-Marketing vs. Google Meridian: A Scientific Benchmark for MMM

Showing 1 result