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Marrying Marketing Data Science With GDPR and AI Governance
2024-09-18 · 10:40
Sachiko Scheuing
– European Privacy Officer - Acxiom (speaking on behalf of Treasure Data)
How do GDPR and the EU AI Act impact creative data use? The author of 'How to Use Customer Data' and Acxiom’s European Privacy Officer shares her insight into best data governance practices for building great customer relationships using a CDP to create an effective data-driven business. The topics will include: Embracing the 'personalization paradox' and its benefits for marketing data scientists. Devising GDPR-powered data use strategies to empower both customers and brands along the way. Tips for data scientists to kick start with AI governance |
Big Data LDN 2024
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