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Event Analytics Pioneers Meetup - LONDON - September 2025 2025-09-26
Back to Basics: A Look at Tracking Architectures 2025-09-26 · 16:00

There’s a lot of discussion around client-side vs. server-side tracking, with many claims and counterclaims. This talk provides an overview of different tracking architectures, highlighting the advantages and disadvantages of both approaches.
Pitfalls of Raw Data Processing in BigQuery and How to Avoid Them 2025-09-26 · 16:00

Key Topics:\n- Keep costs under control & estimate usage\n- Alerting and monitoring\n- Best practices

BigQuery data processing cost optimization monitoring best practices
Introduction to MCP Servers 2025-09-26 · 16:00
Marcus Stade – Co-Trainer , Patrick Mohr – Co-Trainer

This talk introduces MCP servers as the new “USB-C for AI,” enabling large language models to securely connect with external tools and data sources. Focusing on digital analytics, we will explore how MCP servers simplify access to platforms such as Google Analytics and BigQuery, turning natural language queries into actionable insights.

digital analytics mcp servers Google Analytics BigQuery
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