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A vendor-neutral fireside chat with John Donnellan, Senior Director of Digital Strategy, Operations & Marketing at Canon EMEA, and Andrew Hood, CEO of Lynchpin. The session focuses on practical, outcome-driven strategies to tackle the biggest challenges in retail today and to build data-driven growth—delivering actionable takeaways to boost revenue, efficiency, and customer experience.

An independent briefing on current industry trends around privacy, measurement, and marketing effectiveness, and how to measure and optimize performance in this changing landscape.

Event Description: Welcome to the AI Frontiers Forum: London, a distinguished event where the cutting-edge of artificial intelligence meets practical implementation. This forum is meticulously crafted for industry leaders eager to bridge the gap between aspirational AI objectives and their real-world application.

Agenda 11:00 - 11:30 - Navigating the AI Transformation Journey: A Roadmap for Leaders in Marketing, Sales, and Customer Service by Dr Anandhi Vivek Dhukaram PhD MBA 11:30 - 12:00 - Customer Journey Mapping for AI Products by Andrew Cheung 12:00 - 12:30 - The Role of NLP in Personalizing Customer Experiences Across Marketing, Sales, and Service by Angel Brown 12:30 - 13:00 - How to build RAG for Conversational AI Chatbots by Jason Frank 14:00 - 14:30 - AI Avatars Influencers and the Revolution in Targeted Advertising by Franki Tabor 14:30 - 15:00 - Automating AI Tools for Marketing Tasks by Kayla Lafi 15:00 - 15:30 - Smart SEO: Integrating AI for Enhanced Web Visibility. by Eldad Sotnick-Yogev 15:30 - 15:45 - ML-powered search engines by Yassine Lahna 15:45 - 16:15 - AI as a Catalyst for Entrepreneurial Marketing: Leveraging AI Assistants to Build Successful Ventures by Surya Varatharajan

Why Attend? The AI Frontiers Forum: London is more than a gathering; it's a convergence of pioneering ideas, actionable solutions, and expert-led discussions. Our event features a series of insightful talks and panel discussions helmed by renowned thought leaders in AI.

Topics Key topics include:

• The Future of Business: AI and Data Analytics as Catalysts for Growth - Exploring the integration of AI and data analytics in FMCG for sustainable growth\, with a focus on real-world examples like PepsiCo.
• How to Dominate Organic Traffic with Micro Keywords - Unveiling AI-driven tactics to capture high-volume\, low-competition micro keywords for unparalleled organic traffic growth.
• From Personalisation to Productivity – How to Utilise AI in Your Marketing Strategy - Discussing AI's optimization capabilities across marketing strategies and the top tools for enhancing output.
• AI-powered Storytelling - Discover how marketers can leverage generative AI and the science of storytelling\, focusing on Aristotle's triangle of persuasion: logic\, emotion\, and credibility.
• How AI is Disrupting the Marketing Industry - A deep dive into the challenges marketers face and how AI and data science offer solutions\, with insights on creating powerful AI marketing strategies.
• What’s Next? The Future of AI & Marketing Automation - Reviewing the impact of AI and automation on marketing and exploring future trends and strategies.
• 6 Key Components of AI Advertising - Understanding the critical elements of AI advertising\, from audience targeting to sentiment analysis\, and their role in delivering effective ads.
• BrXnd Ad Turing Test - An innovative session running an ""ad Turing test"" to explore if AI can create ads indistinguishable from those made by humans\, including insights from AI teams and jurors.
• Hallucinations For Fun and Profit - Rethinking LLM ""hallucinations"" as a feature\, not a bug\, in marketing strategies\, with experiments that leverage this unique aspect.
• When AI Met Creative - Discussing generative AI's impact on creative processes\, from idea generation to increasing ""thinking time"" for creatives.
• Pragmatic Optimism: Building Digital Products in the Age of AI - Strategies for creating AI-driven digital experiences responsibly, focusing on design, testing, and deployment.
• Easy, Confident & Responsible: Shutterstock's Approach to Generative AI - Insights into Shutterstock's ethical and innovative approach to generative AI\, fostering creativity while ensuring brand safety.
• Generative AI and Brand Safety: Problems and Possibilities - Addressing the challenges and solutions in maintaining brand safety with generative AI.
• AI Product Photography - Introducing Flair\, an AI design platform for creating personalized product photos at scale\, revolutionizing product presentation.
• AI Under the Hood - A fundamental overview of AI's mechanics with Microsoft's Sarah Bird\, aimed at empowering creatives to harness AI in their work.
• AI is Shaking Up B2B Marketing - Examining generative AI's transformative effects on B2B marketing content creation and future trends.
• Copyright versus Generative Creativity - Navigating the evolving landscape of intellectual property in the age of generative AI.
• Designing AI Systems & Experiences - Leveraging generative AI and data science to solve brand and business challenges through innovative AI systems design.