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Do 70% of data transformations fail? Pass, it is dubious stat. But it is certainly true that most organisations are only achieving a fraction of what they could with their data

Join former Benny Benford, Datent founder and former CDO of JLR as he shares as much actionable advice as we can in the time. This isn't a pitch – it's a practical session in real-world data transformation challenges from why and how to measure data ROI to managing data culture as a product.

All slides will be emailed to attendees afterwards for you to reuse. No catch. This is all part of our goal to open source our data transformation toolkit and enable data intrapreneurs to materially improve the outcomes that matter to their organisations.

Benny and I chat about whether data is a profession (in the traditional sense), moving from CDO at a large company to solo consulting, building an audience and staying consistent with content, and much more.

LinkedIn: https://www.linkedin.com/in/bennybenford/

Elevating Data to a Profession (link): https://www.datent.com/p/elevating-data-to-a-profession-why

Blog: https://www.datent.com

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In this episode, Jason Foster talks to Benny Clive Benford, Disruptive Data Leader and former Chief Data Officer of the Jaguar-LandRover (JLR) group. They discuss implementing change within an organisation with data, how to facilitate transformational change, key stakeholders involved in the process and crucial factors to leverage data effectively and drive organisational success.