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Activities & events
| Title & Speakers | Event |
|---|---|
|
Understanding Customer Sentiment for Better LI : The Case of Campari | The Data Appeal Company
2023-08-29 · 16:09
Hannah Babineau
– Head of Partnerships
@ Data Appeal
,
Bernardo Monechi
– Scientist
@ The Data Appeal Company
In this presentation, Bernardo Monechi, Scientist at The Data Appeal Company and Hannah Babineau, Head of Partnerships at Data Appeal explore the value of Sentiment Analysis and the Feedback Economy. They reveal how global beverage brand, Campari, harnesses the power of online reviews to pinpoint the most strategic places to distribute their products and launch their brand in new markets. By combining sentiment analysis with points of interest data, discover how Campari expanded their aperitivo favorites into Istanbul, Turkey. To learn more about the CARTO x The Data Apeal Company tool check out our blog: https://carto.com/blog/data-appeal-company-poi-sentiment-data-available |
Spatial Data Science Conference 2023 |
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