Everyone has seen the reach and impact of generative AI, and with countless use-cases across a variety of fields, the question is often not "can we do things with AI?", but rather "what should we do with AI?". What are the key areas where generative AI has had a profound impact already? Which economies, industries, and businesses have taken full advantage of the abilities of GenAI already? It takes a lot of wisdom and experience within the data & AI space to distill high-level insights from such a rapidly changing world, but, luckily we have one of the best people in the world to quiz on the current landscape and future of AI.  Bernard Marr is an internationally best-selling business author, keynote speaker and strategic advisor to companies and governments. He advises many of the world’s best-known organizations such as Amazon, Google, Microsoft, IBM, Toyota, and more. LinkedIn has recently ranked Bernard as one of the top 5 business influencers in the world. He has authored 19 best-selling books, including his new book Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society. Every day Bernard actively engages his over 4 million social media followers. He is one of the world’s most highly respected experts when it comes to future trends, strategy, business performance, digital transformation and the intelligent use of data and AI in business. In the episode, Richie and Bernard explore how AI will impact society through the augmentation of jobs, the importance of developing skills that won’t be easily replaced by AI, how generative AI is revolutionizing creative fields already, how AI will impact education, AI’s role in coding and software development, use cases of generative AI in business, how personalization is set to improve through AI, concerns and ethical considerations surrounding AI, why we should be optimistic about the future of AI, and much more.  Links Mentioned in the Show: Bernard’s book: Generative AI in PracticeBernard’s Website, Twitter and Linkedin[Skill Track] AI Business FundamentalsRelated Episode: Adapting to the AI Era with Jason Feifer, Editor in Chief of Entrepreneur Magazine New to DataCamp? Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business

Use data, analytics and metrics to make better HR decisions for your business.

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.

Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands