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A rigorous apples-to-apples benchmark between PyMC-Marketing and Google’s Meridian for Marketing Mix Modeling, covering default priors, model structures, and synthetic datasets that simulate everything from startups to global enterprises. Includes speed, accuracy, scalability comparisons and practical recommendations for choosing the MMM library.

🎙️ Speaker: Andy Heusser\, Luca Fiaschi \| ⏰ Time: 4 PM UTC / 9 AM PT / 12 PM ET / 6 PM Berlin

Insight Agents are purpose‑built AI coworkers that transform demanding analytical workflows into push‑button tasks. Built on a modular blend of retrieval‑augmented generation (RAG), tool calling, and sandboxed code execution, each agent automates the full statistical pipeline—from data exploration and validation to model fitting and interpretation—without requiring deep technical expertise.

The session showcases our Marketing Mix Modeling (MMM) Insight Agent, which compresses weeks of Bayesian MMM work into minutes by delegating tasks to specialized sub‑agents. You’ll see how this architecture delivers secure, explainable, and scalable results that let marketers focus on strategy instead of code.

MMM is only the first stop. We plan to extend the same framework to prototype Insight Agents for customer life-time value, causal impact analysis and more. We’ll dig into the design principles, share implementation lessons, and outline the roadmap from today’s collaborative “copilots” to tomorrow’s autonomous digital coworkers that proactively surface insights and drive better business outcomes.

Read More:

• https://www.pymc-labs.com/blog-posts/the-ai-mmm-agent/
• https://www.linkedin.com/feed/update/urn:li:activity:7299850936309444608/

📜 Outline of Talk / Agenda:

• 5 min: Intro to PyMC Labs and speakers
• 45 min: Presentation, panel discussion
• 10 min: Q&A

💼 About the speaker:

1. Andy Heusser, PhD (Principal Data Scientist at PyMC Labs) Andy is a data science leader with over 15 years of experience. He began his career in academia, leveraging computational models and brain imaging to study human memory, as well as developing AI-driven tutoring algorithms using language models. He then served as the Director of Data Science at a digital health startup, where he led teams in building machine learning and AI solutions for digital mental health products. Today, he runs a data science consulting company called Cognitive Insight Consulting and is a Principal Data Scientist at PyMC Labs.

🔗 Connect with Andy: 👉 Linkedin: https://www.linkedin.com/in/andrew-heusser-3b6587b1/ 👉Github: https://github.com/andrewheusser

1. Luca Fiaschi, PhD - Partner at PyMC Labs With over 15 years of leadership experience in AI, data science, and analytics, Luca has driven transformative growth in technology-first businesses, such as Chief Data & AI Officer at Mistplay (+$200M) where he led revenue growth through AI-powered personalization and dynamic pricing algorithm, and holding executive roles at global industry leaders such as HelloFresh ($8B), Stitch Fix ($1.2B), and Rocket Internet ($1B). His core competencies span machine learning, artificial intelligence, analytics, data engineering, and computer vision, which he has applied for consumer-facing products within CPG, gaming, e-commerce, food delivery, meal kits, and healthcare, working with both fast-paced startups and F100 companies. Luca is a partner at PyMC Labs, providing insights and guidance on Generative AI to Fortune 500 companies. He holds a PhD in AI and Computer Vision from Heidelberg University and has more than 450 citations on his research work.

🔗 Connect with Luca: 👉 Linkedin: https://www.linkedin.com/in/lfiaschi/

💼 About the Host:

1. Thomas Wiecki (Founder of PyMC Labs) Dr. Thomas Wiecki is an author of PyMC, the leading platform for statistical data science. To help businesses solve some of their trickiest data science problems, he assembled a world-class team of Bayesian modelers and founded PyMC Labs -- the Bayesian consultancy. He did his PhD at Brown University studying cognitive neuroscience. 🔗 Connect with Thomas: 👉 Linkedin: https://www.linkedin.com/in/twiecki/ 👉 Website: https://www.pymc-labs.com/, https://twiecki.io/ 👉 GitHub: https://github.com/twiecki 👉 Twitter: https://twitter.com/twiecki

📖 Code of Conduct: Please note that participants are expected to abide by PyMC's Code of Conduct.

🔗 Connecting with PyMC Labs: 🌐 Website: https://www.pymc-labs.com/ 👥 LinkedIn: https://www.linkedin.com/company/pymc-labs/ 🐦 Twitter: https://twitter.com/pymc_labs 🎥 YouTube: https://www.youtube.com/c/PyMCLabs 🤝 Meetup: https://www.meetup.com/pymc-labs-online-meetup/