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John Thompson

international data and technology executive · EY

11 activities
Chris Thompson

Chris Thompson

Machine Learning Architect · Insight

3 activities
J

James Thompson

author

3 activities
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Activities & events

Title & Speakers Event
Event The Joe Reis Show 2025-08-27
The Playbook for Building Winning Partnerships in Data & AI with Eleanor Thompson 2025-08-27 · 12:55
Joe Reis – founder @ Ternary Data , Eleanor Thompson – guest

Ever wonder how companies in the crowded data and AI space build powerful alliances to drive revenue and growth? In this episode, I sit down with Eleanor Thompson, a partnerships expert based in London and founder of a successful partnerships consultancy. Drawing from her experience running the partner program at Fivetran during its hyper-growth phase, Eleanor shares the essential strategies for building a successful partnership ecosystem from the ground up. We also also discuss the mental fortitude required for entrepreneurship, drawing surprising parallels between running a business and competing in high-intensity fitness events like Hyrox.

Tune in to learn: The fundamental reasons why partnerships are critical for expanding your reach and generating revenue. When is the right time for a startup to focus on partnerships (hint: it's not day one). Eleanor's "4A" framework (Alignment, Ability, Audience, Accountability) for identifying the perfect partner. The key roles, from Partner Sales Engineers to Partner Ops, needed to build a successful partnerships team. Red flags to watch for when a potential partner is more focused on margin than customer value. How AI can be used to identify ideal partners and even predict their future success.

Find Eleanor Thompson online: LinkedIn: Eleanor Thompson Website: https://branchworks.io

BusinessPartnerships #DataEngineering #AI #Entrepreneurship #Tech #Startup #GoToMarket

Timestamps 00:49 - Who is Eleanor Thompson? 02:25 - Why Do Business Partnerships Exist? 05:26 - When is the Right Time for a Company to Start Building Partnerships? 06:40 - The 4A Framework for Defining Your Ideal Partner Profile 08:20 - Joe's Experience Partnering with Big Tech 12:33 - How to Structure a Partnerships Team in a Growing Tech Company 20:49 - What is Partner Operations and Why is It a Critical Hire? 22:30 - The Importance of Trust and Referral Fees 25:15 - Eleanor's Journey as an "Accidental CEO" 30:10 - The Mental Fitness and Resilience Required to Be a Founder 41:20 - How to Use AI in Your Partnership Strategy 45:00 - How to Spot a Good Partner on the Very First Call 46:33 - Red Flags to Watch For in Potential Partners 51:35 - How Fitness and Hyrox Competitions Fuel Business Success 59:45 - Where to Find Eleanor Thompson

AI/ML Fivetran
Eleanor Thompson - Partnerships Deep Dive 2023-12-14 · 12:48
Joe Reis – founder @ Ternary Data , Eleanor Thompson – guest

Eleanor Thompson is the most knowledgeable person I know on the topic of vendor partnerships. We dive into the details of what makes a great partnership, tips on starting a partner program, certifications, and much more.

Are you a technology or data vendor looking to start a partnership program, or improve your existing one? Or a consulting company looking to partner with a vendor? Having worked with many partners, I can tell you that partnerships have always had ups and downs. I wish I'd listened to this episode several years ago. Enjoy!
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