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Georgios Giasemidis

Lead Data Scientist · Choreograph

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Georgios Theologou

Microsoft

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Activities & events

Title & Speakers	Event
How to Achieve Growth in a Complex Ad Landscape of Data Deprecation \| G. Giasemidis \| Choreograph 2023-08-29 · 16:08 Georgios Giasemidis – Lead Data Scientist @ Choreograph Georgios, Lead Data Scientist at Choreograph talks about the current advertising industry. Industry experts have been using cookies for over 20 years to track and profile consumers on the internet. With 3rd party cookies going away, marketers need an alternative to continue to provide targeted messaging. Geospatial targeting is a strong alternative to cookie-based targeting – it allows brands to learn consumer behavior and reach audiences in a relevant, yet privacy-compliant manner. To learn more about geomarketing check out : https://carto.com/solutions/geomarketing	Spatial Data Science Conference 2023 YouTube

Title & Speakers

Event

How to Achieve Growth in a Complex Ad Landscape of Data Deprecation | G. Giasemidis | Choreograph 2023-08-29 · 16:08

Georgios Giasemidis – Lead Data Scientist @ Choreograph

Georgios, Lead Data Scientist at Choreograph talks about the current advertising industry. Industry experts have been using cookies for over 20 years to track and profile consumers on the internet. With 3rd party cookies going away, marketers need an alternative to continue to provide targeted messaging.

Geospatial targeting is a strong alternative to cookie-based targeting – it allows brands to learn consumer behavior and reach audiences in a relevant, yet privacy-compliant manner.

To learn more about geomarketing check out : https://carto.com/solutions/geomarketing

Spatial Data Science Conference 2023

YouTube

Showing 1 result