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We are entering the Era of Experience, where AI agents will transform customer journeys by learning directly from interactions. But most customer-facing agents today are “senseless,” lacking the real-time context needed to deliver relevant, empathetic, and valuable experiences. This session will explore how real-time streaming architectures and proprietary customer data can power the next generation of intelligent, perceptive agents.

Join Snowplow’s Jon Su as he unpacks:

• Why brands risk commoditization if they rely on third-party agents
• How real-time context enables smarter, more personalized customer interactions
• The key ingredients for building agents that perceive, adapt, and self-optimize
• How Snowplow Signals provides the real-time customer intelligence foundation for agentic applications

Discover how to shift from static personalization to adaptive, agent-driven experiences that improve customer satisfaction, loyalty, and business outcomes.

Our friends at Snowflake are hosting the upcoming event at their office in Amsterdam at the Zuidas!

17:30 – 🍕 Welcome

18:00 – 🎤 Entity-First Driven Design for Event Data Modeling Jon Su (Solutions Architect) @ Snowplow

18:30 – 🎤 Talk by Snowflake Hassan Dibani (Evangelist) @ Snowflake

18:30 – 🎤 Talk by dbt Bart van Delft (Solutions Architect) @ dbt

19:30 –🥤 Drinks & Snacks

--- About the talks

Talk: Entity-First Driven Design for Event Data Modeling

Behavioral data is rich, granular, and highly predictive for understanding how customers make decisions. However, it can also be messy and complex, becoming increasingly fragmented over time in downstream modeling. In this talk, we’ll go back to the source of data creation and explore why an Entity-first approach to event data design & modeling can not only transform raw event data into reliable data models and improve analytics quality, but also enable future operational use cases.

Jon Su is a Solutions Architect at Snowplow, collaborating closely with and guiding businesses to design and build out their best-in-class customer data infrastructure on Snowplow. With experience working with customers across retail, fintech, media, and other industries, Jon helps organizations unlock operational value from their behavioral data and turn data into outcomes. Prior to joining Snowplow, Jon worked as the EU Regional Data Analytics Lead for a boutique Google Cloud consultancy where he supported customers with Martech and Cloud technical implementations and roadmap strategies.

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To attend, please read the Required Participation Language for In-Person Events with dbt Labs: https://www.getdbt.com/legal/health-and-safety-policy

London Analytics Meetup #6 at Jefferson Frank's office in the City of London near Monument!

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We'll have some food and drink courtesy of Jefferson Frank, who are our gracious hosts!

Talks:

Jon Su - Data & Analytics Lead @ XPON Tech - “Using First-Party Customer Data for Marketing Analytics on Google Cloud”

Gaurav Tiwari - Engineering Manager @ Spotify - "Empowerment through Data: The Evolution and Future of Self-Service Analytics"

Lydia Monnington - Head of Analytics @ Stuart - "Embedded, Centralised or Hybrid: Where should analytics sit within an organisation to be most effective"