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Ken Lawson

Technical Writing · Microsoft

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Susan Lawson

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Lawson Abinati

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Title & Speakers	Event
What is Positioning and Why is it Important? - Audio Blog 2022-08-24 · 10:44 Lawson Abinati – guest In this article, Lawson Abinati lays out core principles for market positioning that apply across all industries, as well as to Business Intelligence (BI) professionals. Although many business intelligence (BI) managers see themselves as technologists first, unless they understand the soft skills of sales, marketing, and communication, they won't succeed professionally or make good on their organization's investments in BI. Published at: https://www.eckerson.com/articles/what-is-positioning-and-why-is-it-important BI Marketing	Secrets of Data Analytics Leaders Listen

Title & Speakers

Event

What is Positioning and Why is it Important? - Audio Blog 2022-08-24 · 10:44

Lawson Abinati – guest

In this article, Lawson Abinati lays out core principles for market positioning that apply across all industries, as well as to Business Intelligence (BI) professionals. Although many business intelligence (BI) managers see themselves as technologists first, unless they understand the soft skills of sales, marketing, and communication, they won't succeed professionally or make good on their organization's investments in BI. Published at: https://www.eckerson.com/articles/what-is-positioning-and-why-is-it-important

BI Marketing

Secrets of Data Analytics Leaders

Listen

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