Conagra’s brand teams needed a dynamic, centralized way to track and analyze macro and micro events affecting business performance. Previously, teams relied on manual Excel processes to compare shipments, consumption trends, and promotions against external factors like weather and consumer pricing data. This approach led to inefficiencies, inconsistencies, and limited adoption.

In this session, Matthew Henkel (Sr Analyst Advanced Analytics) and Manav Purohit (Director Analytics Engineering) will showcase the Event Impact Tracker, a Sigma-powered data app that:

Unifies external & internal data for better event-driven decision-making Leverages input tables to allow users to log and track internal events Enables easy adoption with an Excel-like, user-friendly experience Join this session to see a demo of the app and hear how Conagra transformed event tracking into a scalable, data-driven process with Sigma Data Apps.

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