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Event How Music Charts 2019-10-25
Doja Cat – guest @ Doja Cat , Rutger – host @ Chartmetric , Coldplay – guest @ Coldplay , Miley Cyrus – guest @ Miley Cyrus , Selena Gomez – guest @ Selena Gomez

Highlights  This week, two huge artists let the track lists of their upcoming albums slip and a couple of other big names released music videos. Let’s see if they reaped any data rewards. Mission   Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.We’re on the socials at “chartmetric” — that’s Chartmetric, one word and no “S.” Follow us on LinkedIn, Instagram, Twitter, or Facebook, and talk to us! We’d love to hear from you.DateThis is your Data Dump for Friday, Oct. 25, 2019.Track List Reveals and Music Videos: Stunts or Bumps?Coldplay and Miley Cyrus let the track listings for their respective upcoming albums drop this week, while Doja Cat and Selena Gomez released some music video eye candy to promote their upcoming album releases.We’re not saying the strategies are mutually exclusive by any means, but what are the actual gains from each, from a data perspective?Coldplay, who cheekily revealed the track list of their upcoming album by posting a classified ad in North Wales’ Daily Post, have been pretty good about staying in the spotlight, but amidst collabs and side projects, they’ve still managed to put together a double album called “Everyday Life,” which is due out Nov. 22.So far, the sneaky announcement has garnered tons of press, helped along by the release of “Arabesque” and “Orphans,” two tracks from each album.It probably didn’t cost them very much, either.While the effect seems relatively negligible now due its two-day freshness, across most platforms, they’re showing signs of an upward trajectory.They’ve gained some 30K Spotify followers, 5K Insta followers, 2K Twitter followers, and 8.5K Wikipedia views. They’ve also increased their Spotify popularity by a point, which is not insignificant in just a day or two’s work.Clearly, Coldplay had a lot of intention behind their track list leak, but Miley Cyrus’ situation is a bit murkier.During a livestream on Instagram on Sunday, viewers spotted a whiteboard behind Miley with a bunch of, well, presumably track names scrawled all over it.It doesn’t look staged, but then again, her upcoming album isn’t exactly a secret, so there could be a bit of guerilla marketing going on there.Seeing as she hasn’t released anything “tangible” this week, her metrics are a bit more stagnant, which is not to diminish her No. 10 rank across eight platforms, according to our Cross-Platform Performance ranking system.Two artists who have some audiovisual tangibility to show are former Disney star Selena Gomez and LA-based rapper Doja Cat.Gomez’s “Look at Her Now” music video has bumped her up in terms of fan acquisition on Spotify, Instagram, Twitter, SoundCloud, and YouTube, but her streams and views aren’t seeing a huge lift … yet.She did just release two new singles within a day of each other, so those follower gains are likely to bump up her listener and views gains in the coming days.Star-on-the-rise Doja Cat was trending hard on Twitter following her music video/single drop of “Rules” and her streaming numbers are climbing and climbing.Just six months ago, Doja was at 1.9M Spotify Monthly Listeners.That number started accelerating in August, from 2.6M to 3.7M, and just this month, she’s gone from 4.6M to nearly 6M. Combined with her half-a-million-Spotify-followers-and-climbing, her Spotify popularity score is edging near the upper echelons of the streaming world.With the kind of attention that Doja’s powerfully provocative video is getting, there’s some definite streaming staying power there.So, while album track list leaks don’t appear to be particularly indicative of a data bump on their own, combined with a double-single release — especially if you’re Coldplay — they can be a relatively inexpensive strategy for generating a lot of attention.There’s nothing like a really cool music video to train and sustain all eyes on an artist, though.OutroThat’s it for your Daily Data Dump for Friday, Oct. 25, 2019. This is Rutger from Chartmetric.Free accounts are available at chartmetric.com And article links and show notes are at: podcast.chartmetric.comIf you haven’t downloaded 6MO, our Global Music Industry Data Report, yet, you can find it all across our socials and in our show notes!Happy Friday, have a great weekend, and we’ll see you next week! 

Marketing Data Streaming
Rutger – host @ Chartmetric

Highlights  Spotify and Apple Music are grilling up your soundtrack to one of America’s biggest holidays. So, what tracks are sparking the fireworks?Mission   Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Wednesday, July 3rd, 2019.Barbecue the Music: Playlisting USA’s Independence DayWith their own Fourth of July playlists soundtracking barbecues across America, who have Apple Music and Spotify tapped to celebrate USA’s independence from Great Britain?On Apple Music’s 16-song Pop for the Fourth playlist, Rihanna’s “American Oxygen,” first released four years ago, is the latest add.Tom Petty’s “American Girl,” first released some 43 years ago, is the next most recent add, followed by Miley Cyrus’ “Party in the USA,” released 10 years ago now.Noticing a pattern here?Well, besides the not-so-subtle American themes, it’s a great platform for boosting those catalog numbers.Apple Music’s Pop for the Fourth playlist has five of 16 tracks at a 50-59 valence range, but seven at a 70-79 energy range. Apple Music’s 25-song Independence Day: Hip-Hop playlist follows suit, at least with the catalog trend.E-40’s “Function (featuring YG, Iamsu!, and Problem),” Raekwon’s “Soundboy Kill It (featuring Melanie Fiona and Assassin),” and Fat Joe’s “Another Day (featuring Rick Ross, French Montana, and Tiara Thomas)” comprise the most recent adds there.All of those songs were released four and five years ago, but most noteworthy here are thematics.This playlist is less about holding the banner for American exceptionalism and more about championing an independent, and even rebellious, spirit.Apple Music’s Independence Day: Hip-Hop playlist has nine of 25 tracks at a 30-39 valence range, but seven out of 25 at a 60-69 energy range.Spotify has consolidated a little of everything into a single 103-song Independence Day playlist.The latest three adds include Martha Reeves and the Vandellas’ “Dancing in the Street,” which was first released in 1964 ...Joey and Rory’s “This Song’s for You (featuring Zac Brown Band),” released nine years ago …And Simon and Garfunkel’s “America,” released in 1968.Talk about eclectic, with both catalog classics and country anthems mixed in with blues-rock, folk, and even the occasional Top 40 hit. Perhaps an attempt at a playlist snapshot of the American musical identity?Whatever the case, Spotify’s Independence Day playlist has 16 of 103 tracks at a 30-39 valence range, but the distribution is noticeably more equalized than with Apple Music.The most tracks, at 23, are featured in the 90-99 energy range.So, if you’re looking for high energy with a wide spread of moods, go Spotify, but if you’re looking for moderate energy and mood go Apple pop, and if you’re feeling extra independent, go Apple hip-hop -- at least just for your Fourth of July vibe.Outro That’s it for your Daily Data Dump for Wednesday, July 3rd, 2019. This is Rutger from Chartmetric.Free accounts are at chartmetric.comAnd article links and show notes are at: podcast.chartmetric.comWe’ll be off air for the holiday weekend, so happy Wednesday, happy Fourth of July, and we’ll see you on Monday!

Rutger – host @ Chartmetric , King Princess – singer-songwriter/producer

HighlightsIn just over a year, King Princess has gone from 10 Spotify playlists to more than 1,000 and 5,000 Twitter followers to more than 100,000. Now, they’re on Mark Ronson’s new track, “Pieces of Us.”Mission   Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Monday, June 24, 2019.New Music Friday Monday: the Royal Rise of King PrincessIn just a year, King Princess has gone from a humble 10 Spotify playlists to a star-powered 1K, and 5K Twitter followers to 100K+. The 20-year-old, New York City-born singer-songwriter/producer now finds themselves on Mark Ronson’s June 17 release, “Pieces of Us,” which currently sits at the No. 5 spot on Spotify’s New Music Friday playlist. How’d they get there so quickly?Using the Analyze function on their artist page to compare their Spotify playlist evolution with their social follows, we can chart it.On March 9, 2018, King Princess had just under 5K Twitter followers and was only on 10 Spotify playlists.That’s great for a young indie artist, but clearly not on par with the metrics typical Mark Ronson collaborators (who include Bruno Mars, Lady Gaga, Adele, Miley Cyrus, and Amy Winehouse) usually boast. By June 21, 2018, King Princess got closer with almost 30K Twitter followers and 237 Spotify playlists.Mind you, that exponential jump was in a matter of just three measly months.Fast forward to March 9, 2019, and King Princess hit just a bit more than 92K Twitter followers, 374K Instagram followers, and was on 1,000 Spotify playlists.By then, they had also been booked to play this year’s Coachella, Lollapalooza, and Governors Ball festivals.                                                                                   Today, the alternative pop star has some 111K Twitter followers, 450K+ Instagram followers, about 25K Facebook fans, and sits on more than 1K Spotify playlists.In less than a year and a half, King Princess’ Spotify Popularity Index went from 0 to 75 out of 100.But it’s not all out of thin air.In February 2017, they became the first artist to sign to Mark Ronson’s Zelig Recordings, which is a Columbia Records imprint ultimately owned by Sony.It’s only natural for them to be featured on Mark Ronson’s “Pieces of Us,” which was released on June 17, and currently sits in the No. 5 spot on Spotify’s New Music Friday playlist.You might say, with a little help from Ronson, King Princess’ royal rise was written in the stars all along.OutroThat’s it for your Daily Data Dump for Monday, June 24, 2019. This is Rutger from Chartmetric.Free accounts are at app.chartmetric.com/signupAnd article links and show notes are at: podcast.chartmetric.com.Happy Monday, see you tomorrow!

Singer
Jason Joven – host @ Chartmetric

Highlights  It’s New Music Friday Monday, and we’re checking out some do-it-yourself artists on Deezer’s Radar Weekly playlist with 141K global fans.Mission   Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Monday, June 3rd, 2019.New Music Friday Monday: Deezer’s Radar Weekly DIY artistsWelcome back to the work week! Today we’re checking out not Spotify’s “New Music Friday” nor Apple’s “Best of the Week”, but Deezer’s Radar Weekly playlist with 40 new releases.Taking the top three playlist positions are the 808-driven track “Mother’s Daughter” from Miley Cyrus and Sony, the electropop record “Never Really Over” from Katy Perry and Universal and then the mid-tempo “Find U Again” track by Mark Ronson and Camila Cabello, also from Sony.But as Radar Weekly is Deezer’s 149th most followed playlist, these leading positions might not mean much to Deezer’s wider audience...the platform’s most popular playlists are geographic-specific featuring more domestic repertoire.So even though Radar Weekly is self-described as having the “biggest new releases of the week”, Deezer’s listeners seem to prefer music that speaks to their own culture without outside influence.However, since this playlist’s 141K fans probably come to Radar Weekly for more of a global sound, we thought it’d be worth checking out some DIY artists who also prefer doing their own thing, without the influence of a label. So in the #8 slot is DIY pop star Lauv living up to the sadboi persona with the melancholy anthem “Sad Forever,” marking the 2nd single off of his upcoming sophomore LP, “How I’m Feeling.”On Spotify, Lauv has a Popularity Index of 88 out of 100 and 26M Monthly Listeners, and remains an independent artist thanks to a licensing deal with Kobalt’s AWAL.Check out the mostly Asian-driven playlist evolution of his 2017 hit track “I Like Me Better” in a recent article we’ve written in the show notes.In the 23rd spot on Radar Weekly is “We Were Young,” by French DJ and music producer Petit Biscuit, who self releases his music on his own label, aptly titled Petit Biscuit Music.His soul-infused tropical house comes from a mind only 19 years old, already collecting some 320K Deezer fans, with a Spotify Popularity of 77 out of 100. Last but not least is dodie, an English singer-songwriter and YouTuber who also self-releases her music, including the minimal-sounding and intimate track “Guiltless” in the #30 position this week.She’s racked up over 8K Deezer fans, over 1M Twitter and IG followers and over 1.8M YouTube subscribers, sans label. So while major pop stars might seem to outshine the do-it-yourselfers at the top of playlists like Deezer’s Radar Weekly, take a chance and hit shuffle play, cause you just might find a few new DIY artists to follow. Outro That’s it for your Daily Data Dump for Monday, June 3rd, 2019. This is Jason from Chartmetric.Free accounts are at app.chartmetric.com/signupAnd article links and show notes are at: podcast.chartmetric.comHappy Monday, see you tomorrow!

Singer
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