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Apple vs. YouTube Music Video Velocity
2019-09-13 · 04:00
Rutger
– host
@ Chartmetric
Highlights With a head-to-head comparison between the Apple Music Video and YouTube Music Video charts, we’ll expand your understanding of chart behavior through a chart velocity analysis. Mission Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.We’re on the socials at “chartmetric” — that’s Chartmetric, no “S.” Follow us on LinkedIn, Instagram, Twitter, or Facebook, and talk to us! We’d love to hear from you.DateThis is your Data Dump for Friday, Sept. 13th, 2019.Apple vs. YouTube Music Video VelocityLooking at Apple Music Video and YouTube Music Video charts, pure chart rank can tell us a lot — but not everything.And that’s where chart velocity comes in. Chart velocity measures a track’s — or in this case, a music video’s — behavior on a chart within a predetermined time period.For the Apple Music Video and YouTube Music Video charts, we track 7-Day Velocity, or how a given music video has performed on each chart in the last week — irrespective of its pure position.It could be No. 1, or it could be No. 150 — what we’re looking at here is time-constrained growth trends, which can expand our understanding about how contextual factors might be influencing those micro-trends.For Apple, Post Malone’s “Sunflower” leads with a Velocity of a bit more than three, even though its pure chart rank is No. 42.Lil Nas X’s “Old Town Road” is next up at two, even though its pure chart rank is No. 28.Both songs were released about a year ago, give or take, which makes sense if you consider that Apple isn’t a music video platform, so major hits just kind of linger.However, YouTube features the actual newest viral videos.And that’s probably why YouTube’s Velocity leaders are totally different, as is the correlation between their Velocity scores and their pure chart ranks.On YouTube, Polo G’s “Effortless” leads with a bit more than seven, in terms of Velocity rank.The music video is ranked 11th overall.At second is Tainy, Anuel AA, and Ozuna’s “Adicto,” which is ranked No. 6 overall with a 2.6 Velocity score.Here’s the interesting thing: Polo G’s music video has jumped some 50 spots, and “Adicto” had an 18 spot fluctuation. On Apple Music, the change was nine and 13 spots, respectively. Couple that with the fact that Apple’s top velocity music videos are near catalogue material and YouTube’s top velocity music videos are decidedly frontline, and you get a sense of what Velocity is measuring on each respective platform.Note, for instance, that songs from Post Malone’s new album, which was released just a week ago, are in every Top 10 spot on the Apple Music Daily Track chart.On YouTube, only two are — “Sunflower” and “Circles.”As such, on Apple, music videos can continue to climb the charts, irrespective of release date and according to new album marketing drivers.On YouTube, music videos climb the charts according to freshness and virality.Or so it seems.Outro That’s it for your Daily Data Dump for Friday, Sept. 13th, 2019. This is Rutger from Chartmetric.Free accounts are available at chartmetric.com And article links and show notes are at: podcast.chartmetric.comHappy Friday, have a great weekend, and we’ll see you next week! |
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Jason Joven
– host
@ Chartmetric
HighlightsIt’s Winner Wednesday again, and we’re looking at who’s hot on the Spotify and Deezer charts to examine just how global Europe’s biggest streaming services are?Mission Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Wednesday, May 22nd, 2019.Winner Wednesday: Deezer & Spotify...who's more global?On today’s Winner Wednesday, we’re looking at who’s hot on Europe’s biggest streaming services, Spotify and Deezer, on their Top 200 Spotify and Top 100 Deezer track charts for May 20th. The #1 and #2 tracks are the same across both platforms, with “emerging artists” Ed Sheeran and Justin Bieber taking the lead spot with “I Don’t Care”, tallying 58.4M streams on Spotify this week and having a 10/10 popularity score on Deezer. Holding strong for almost two months now, Billie Eilish’s “Bad Guy” occupies the #2 position on both apps, with 41.4M streams on Spotify this week and a 9.95/10 popularity score on Deezer currently. But starting from #3 down, the differences between Sweden’s Spotify and France’s Deezer are as wide as the North Sea in between them.For example, Lil Nas X and Billy Ray Cyrus’ “Old Town Road (Remix)” was 3rd on Spotify’s chart but only 9th on Deezer, where Daddy Yankee’s “Con Calma” took 3rd on Deezer but only 14th on Spotify.Shawn Mendes and the late Avicii both appear in each platform’s Top 10 in different places, but otherwise the tracks are completely different.Let’s look at the daily chart summaries: Billie Eilish has 13 songs on Spotify’s Top 200 chart, followed by Tyler, the Creator with 11, Post Malone with 8, with Cardi B and Khalid at 6 tracks each. On Deezer, a blast from the past: Neue Deutsche Härte (or German industrial metal) group Rammstein hold the top spot with 10 tracks in the Deezer Top 100 since their May 17th self-titled album release. For those that were of musical awareness in 1998, the German rockers managed to peak on Billboard’s Mainstream Rock chart at #20 and even appear on MTV’s Total Request Live, which was then the epicenter of US pop culture.Puerto Rico’s Ozuna followed Rammstein with 8 tracks in the Deezer Top 100, and fellow reggaeton kings Daddy Yankee, J Balvin and Anuel AA took the 3rd, 4th and 5th spot with 6 tracks each that day. Note that Spotify’s most placed artists this week are decidedly American, while Deezer’s winners are German, Colombian, and Puerto Rican. So, is Deezer the more global streaming service between the two?Well technically, yes: Deezer is operating in 187 countries compared to Spotify’s 79, though stateside, the now publicly-traded Spotify takes up most of our headlines.But remember: Deezer really just started expanding into the U.S. since 2016, and is privately owned by American conglomerate Access Industries, who also happens to own all of Warner Music Group. So keep your eyes peeled for different charts and each platform’s preferences, as it always helps to remember that no matter where your fans come from, Spotify, Deezer, YouTube, Apple Music, and Amazon listeners all buy the same concert ticket!OutroThat’s a wrap for your Daily Data Dump for Wednesday, May 22nd, 2019. This is Jason from Chartmetric.Free accounts are at app.chartmetric.com/signupAnd article links and show notes are at: podcast.chartmetric.com.Have a winning Wednesday, and we’ll see you back here tomorrow! |
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2019-05-03 // Billboard Music Awards 2019: Ozuna and Lauren Daigle
2019-05-03 · 04:00
HighlightsDrake took home a bag of Billboard Music Awards, but Ozuna and Lauren Daigle represent for the Latin and CCM fansMission Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.FYI - the Chartmetric team will be in Nashville for the Music Biz Conference next week, so if you’re there, please say hello at our Wednesday night panel, but if not, the podcast will be back on Friday May 10th.DateThis is your Data Dump for Friday May 3rd 2019.Billboard Music Awards 2019: Ozuna & Lauren DaigleThe 2019 Billboard Music Awards, or BBMAs, happened on Wednesday night, and Drake took home the most awards with 12 and Cardi B showing up in 18 categories with 21 nominations total.As a US-based company with the finalists determined by their own private award process, it would make sense that Billboard heavily decorated two of the biggest chart-topping artists in the English-speaking West.But what about winners that are also big in their own right, but just catering to a different segment of the population?Two of those winners are Puerto Rico’s Ozuna and Louisiana native Lauren Daigle. Ozuna is now one of Latin music’s biggest reggaetón artists and Daigle has risen to become a star in the Contemporary Christian Music genre.It’s certainly arguable that neither artist should be put into a box, so to say, but the nature of the Billboard Award categories they won in- Top Latin Artist/Album/Song for Ozuna and Top Christian Artist/Album/Song for Daigle- certainly encourage that kind of thinking.So in the data, it’s interesting to see how these conceptualizations play out, and where it doesn’t seem to matter much.For example, with Ozuna, his mostly Spanish language content obviously plays towards Latin-American areas: his top five Spotify monthly listener cities are Mexico City, Santiago, Madrid, Buenos Aires and Lima.With Daigle, hers are Dallas, Paris, Chicago, Atlanta and Los Angeles. A 2015 Gallup poll found that about 75% of the US identify as Christian, so it would make sense that Daigle plays best stateside, but a strong trend in Paris over the last few months is curious.In the last three months alone, she grew her unique monthly listeners over 400% to 105K, while in the same time period, the other four top cities grew less than 30%.Evidence of her success in the French-speaking capital is the fact that she was added to Paris-based Deezer Music’s #1 playlist- Les titres du moment with 9.8M fans- on April 6th, almost as a recognition that her popularity was cross-platform and not limited to just Spotify.For Ozuna, while most of his top YouTube countries are Spanish-speaking (such as Mexico, Argentina and Colombia), his second biggest country is the United States at almost 16% of his Daily Views at 2.8M.With the 2017 US Census reporting that 13% or almost 40M Americans speak Spanish, it makes sense that even a mostly English-speaking country outranks other Spanish-speaking countries due to sheer population size. For example, Ozuna’s third biggest YouTube country, Argentina, has a total population of 45M, which is only slightly bigger than the US Spanish-speaking population at almost 40M.So all of this to say that when targeting an artist’s demographic, it usually pays off to understand their market size and where they are, because some data trends are expected but sometimes, quite unexpected.OutroThat’s it for your Daily Data Dump for Friday May 3rd 2019. This is Jason from Chartmetric.Free accounts are at app.chartmetric.com/signupAnd article links and show notes are at: podcast.chartmetric.com.Happy Friday, have a great weekend! We’ll either see you in Nashville or here on the podcast next Friday! |
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2019-04-10 // Today's Top Hits on Spotify and Billboard Emerging Artist Kiana Ledé
2019-04-10 · 04:00
Kiana Ledé
– singer-songwriter
,
Jason Joven
– host
@ Chartmetric
HighlightsToday’s Top Hits at almost 23M followers remains Spotify’s crown jewelBillboard Emerging Artist Kiana Ledé begins to spread her wings MissionGood morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Wednesday April 10th 2019.Playlist Highlight With 9M more followers than the #2 Spotify playlist, Today’s Top Hits remains playlist supreme on the Swedish streaming platform.Growing at 1% (or ~170K) followers in the past month, the list is at 22.9M of them and is due to break the 23M mark within a month.For the past 2.5 years, it’s been disciplined at keeping only 50 tracks, though this week, it’s added a few more to total 53.Leading that list is Lil Nas X and Billy Ray Cyrus with the “Old Town Road - Remix”, and American singer-songwriter Alec Benjamin in the #2 spot with the sad breakup song “Let Me Down Slowly”.The inescapable Billie Eilish holds down the bronze medal at #3 with the kick-drum-driven “bad guy” off her hot new album.55% of Today’s Top Hits this week comes from American artists, while 10% of the list comes from the United Kingdom, including Glasgow’s indietronica CHVURCHES and London-based Rita Ora in a collaboration with Brazil’s Anitta.Puerto Rico contributes to about 5% of the list with tracks from reggaetón kings Daddy Yankee, Ozuna and Farruko.In terms of track adds and removals, most of the frontline playlist gets added on Global Release Friday, but Today’s Top Hits tends to remove tracks more loosely across Thursday, Friday and Saturday.In the past month, 58% of the tracklist got refreshed, and the adds are typically new releases. This week for example, 31 of the 53 tracks are brand new.Despite Today’s Top Hits reputation as a place for new records, it’s good to remember that once a track gets put on, it tends to live there: over 75% of the historical tracks they’ve placed stay on for 1-6 months.For a deeper dive, check out our Today’s Top Hits blog post in the show notes.Artist Highlight“I don't gotta be in love with you to love you”. That is a lyric from Phoenix-born, LA-based artist Kiana Ledé, who is hiding down in the #46 spot of Today’s Top Hits with the sultry and bittersweet breakup track “EX”.The R&B singer who moonlighted as an actor on MTV’s Scream and Netflix’s All About the Washingtons, her music career has been on a major marketing push since last month.With 5.2M Spotify monthly listeners and 213K followers, this puts her at an excellent listener to follower ratio of 25. For context, AWAL superstar Lauv is at 24.1 and young American pop star MAX at 25.3.Ledé’s playlist situation completely blew up in March, adding the 4.9M follower Are & Be Spotify playlist and 1.8M follower Hot Rhythmic playlist, as well as being added to the sexual contextual playlists Love, Sex and Water at 1.6M and Bedroom Jams just under 1M.She’s in the #33 position on the 65-track Today’s Hits Apple playlist in the US, and virtually all of the storefronts for the A-List: R&B playlist, ranging from position #16-33 depending on the country.On Amazon Music, she’s on six editorial playlists, including the genre-focused Introducing: / Fresh / and Chill R&B playlists.Not limited to digital, her radio play in the South is strong with over 430 radio spins in Florida, 374 spins in Lousiana and 343 spins in Texas since the beginning of the year.With her smooth sound, Hollywood connections and her recent publicity push on Billboard, we’re sure to see more of Ms. Ledé in the months to come.OutroThat’s it for your Daily Data Dump for Wednesday April 10th 2019. This is Jason from Chartmetric.Feel free to sign up for a free account at chartmetric.io/signupAnd article links and show notes are at: chartmetric.transistor.fm/episodes.Happy Wednesday, see you tomorrow. |
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2019-03-27 // SoundCloud's New & Hot chart, Twenty One Pilots at Outside Lands festival and Apple Music's "Best of the Week" playlist
2019-03-27 · 04:00
Jason Joven
– host
@ Chartmetric
HighlightsTwo Egyptian artists top the SoundCloud New & Hot chart this weekTwenty One Pilots get announced as one of three headliners for San Francisco’s Outside Lands festivalApple Music’s “Best of the Week” playlist keeps things lively with 67 tracks in the US storefront MissionGood morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Wednesday March 27th 2019.ChartsSoundCloud’s Top 50 weekly chart features what most Westerners would expect: a who’s who of the SoundCloud rap scene, what might not be expected is who’s on SoundCloud’s “New & Hot” weekly chart: half of the New & Hot Top 10 tracks are Egyptian.Sitting right alongside Western rappers like A Boogie Wit Da Hoodie and NLE Choppa are two Egyptian artists: Tamer Ashour and Mohamed Ramadan. Singer and composer Ashour comes away with #1 trending track for this week with the soft ballad “Oloolo Samah” which was released six days ago on his latest album, while actor/rapper Mohamed Ramadan is in the #2 spot with his banger “Virus Song” where he channels a very familiar hip-hop machismo, rapping about how his flow is like a virus.The popularity of SoundCloud in Egypt is not entirely new: in February of last year, the Vulture covered the success of Hamza Namira’s “Dari Ya Alby” as a voice for the Arab Spring, to the tune of 67.5M SoundCloud plays.But this week, Ashour’s new album takes 4 of the top 10 spots, with Philadelphia rapper PnB Rock taking the #3 spot with “I Like Girls (feat. Lil’ Skies)”.Artist Highlight in the NewsColumbus, Ohio natives Twenty One Pilots got announced as headliners of the Outside Lands 2019 lineup in San Francisco this August, they’re top-lining the Bay area music festival with Paul Simon and Childish Gambino.“The Skeleton Clique”, which is the Twenty One Pilots fandom, must be prepping themselves for tickets sales tomorrow, and are likely behind the 14K daily new followers that the group regularly sees on Spotify. With just under 12.2M total followers, the two-man band is currently on 248 Spotify editorial playlists, 50 Apple editorial playlists, and 20 Deezer editorial playlists.About to kick off an 8-city Latin American tour including three dates on the Lollapalooza Global circuit, Twenty One Pilots will be busy visiting Buenos Aires, Santiago and São Paulo, surely riding a wave of YouTube success that levitated them to 3.8B YouTube views, which hopefully, is not stressing them out. #skeletoncliquePlaylist Round-Up Apple Music’s “Best of the Week” editorial playlist is billed as having “some of the world’s most exciting new music”.Updating every Friday, the US version currently has 67 tracks, with over 60% of them coming from American artists.The top five genre tags are pretty diverse: pop, Latin, reggaeton, tropical and indiepop.“Patience” by Aussie Tame Impala, “Tempo” feat. Missy Elliott by American Lizzo and “Te Robaré” by puertorriqueños Nicky Jam and Ozuna are a few of the tracks you’ll find on Best of the Week as of today if you’re in the US.47 of the 67 tracks on the list are at Echo Nest Energy ratings above 70 on a 100-point scale, meaning the curator (Apple Music Pop in this case) is working hard to keep the playlist tone lively.OutroThat’s it for your Daily Data Dump for Wednesday March 27th 2019. This is Jason from Chartmetric, if you want to dig into más data, visit chartmetric.io/signup. That’s chartmetric (no s) dot IO slash signup.Happy Wednesday, see you tomorrow! |
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