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| Title & Speakers | Event |
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Val Kroll
– host
,
Julie Hoyer
– host
,
Michael Helbling
– host
,
Tim Wilson
– host
@ Analytics Power Hour - Columbus (OH
,
Moe Kiss
– host
,
Peter Fader
– guest
Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader (@faderp) from The Wharton School and Zodiac Metrics, about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. This episode originally aired on August 29, 2017. |
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#70: The Case for Customer Lifetime Value with Dr. Peter Fader
2017-08-29 · 04:30
Val Kroll
– host
,
Julie Hoyer
– host
,
Michael Helbling
– host
,
Tim Wilson
– host
@ Analytics Power Hour - Columbus (OH
,
Moe Kiss
– host
,
Peter Fader
– guest
Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. |
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