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🎙️ The GRIN Factor: Ryan Debenham on Scaling Influencer Marketing with AI
2025-03-19 · 07:00
Ryan Debenham
– CEO
@ GRIN
,
Al Martin
– WW VP Technical Sales
@ IBM
Send us a text 🚀 What’s the secret to building a world-class influencer marketing program? Ryan Debenham, CEO of GRIN, joins Making Data Simple to break down the future of creator-driven marketing, AI’s role in the space, and how GRIN is reshaping brand-influencer partnerships. 💡 From Red Bull’s marketing playbook to a key conversation about the “Secret Sauce”, Ryan shares the insights, technology, and mindset needed to scale a creator-powered brand in today’s digital economy. 🔹 Key Topics: ✅ What makes a great influencer? ✅ How GRIN is redefining the industry ✅ AI’s impact on marketing ✅ The future of remote companies ⌛️Minute Markers 02:11 Meet Ryan Debenham 07:54 Running a Startup 08:46 Modeled after Red Bull 12:01 GRIN 15:44 Influencer Marketing 17:52 Who are the Influencers 18:45 Secret Sauce 22:51 The Technology 24:51 The 2-Min GRIN Pitch 31:16 AI in Marketing 34:32 GRIN's Future 36:06 A Remote Company 38:35 In Closing 📢 Listen now! 🎧 Guest: Ryan Debenham | LinkedIn | Website 🌍 Host: Al Martin, WW VP Technical Sales, IBM | LinkedIn 📩 Want to be a guest? Email us at [email protected] 🔗 Hashtags: #MakingDataSimple #InfluencerMarketing #CreatorEconomy #AIinMarketing #BrandGrowth #MarketingTech #Leadership #GRIN #RyanDebenham Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. |
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Electrical Engineers in Test, this is your episode! Reliable performance through Systems Engineering - Genuen
2024-08-14 · 10:00
Ryan Smith
– Tech Fellow
@ Genuen
,
Todd VanGilder
– CTO and CRO
@ Genuen
,
Al Martin
– WW VP Technical Sales
@ IBM
Send us a text For the Electrical Engineers in Test out there, this is your episode. Todd VanGilder, CTO and CRO, and Ryan Smith, Tech Fellow, for Genuen join the podcast to talk about achieving reliable performance through Systems Engineering and Custom Test Equipment. And their secret sauce: Replica. 02:26 Meet Genuen Leaders08:33 Boeing09:21 Genuen15:11 2-min Pitch16:11 Client Profile18:25 Use Cases23:00 Replica33:10 Reflective Memory Secret Sauce37:16 Monetizing Replica40:06 Coolest Use Case41:42 True but No One AgreesLinkedin: linkedin.com/in/todd-vangilder, linkedin.com/in/hryansmith Website: https://www.genuen.com/ Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. |
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Connected TV Development - BBC Quay House
2024-01-24 · 15:00
Join us at BBC Quay House in Salford Quays, Greater Manchester on Wednesday 24th January, from 3pm for an afternoon of talks on developing applications for smart TVs, set-top boxes, streamers, and games consoles. Doors will open at 3pm and the talks will kick off at 3.15pm. Some of us will also be heading to Kargo (https://kargomkt.com/) after the talks (around 5pm), to continue the conversations. RSVP is open! Sign up now if you'd like to join. Please bring ID with you to the event. In person attendees must be over 18. This meetup is kindly sponsored by BBC iPlayer & BBC Sounds. We're expecting this event to be quite popular, so please ensure you're able to join us, before RSVPing. Further information on getting to MediaCity can be found at https://www.mediacityuk.co.uk/visit-us/ You can find out more about our meetups, including our Code of Conduct, on the BBC website - https://bit.ly/bbc-tech-meetup We will be live streaming this event on our YouTube channel - https://www.youtube.com/@BBCTechMeetup The live stream will start at 3.15pm on YouTube at https://www.youtube.com/watch?v=R1PM93h2FHU Agenda: 15:15 – 15:20 – Welcome 15:20 – 15:45 – Revolutionising CTV: The Power of Automation (Martin Tyler & Taha Ibrahim, FX Digital) Device fragmentation in the CTV space poses a distinct challenge, necessitating broader platform support than traditional web and mobile spaces. Users often keep their devices for long periods, leading to a vast array of models requiring testing. Most companies can't afford large QA teams to test regularly enough, making automation testing crucial. Many automation testing solutions are available, however what is regularly overlooked is the difficulty transitioning from merely having an automation system to achieving comprehensive device and feature automation coverage. This challenge is compounded during ongoing projects with many features and automated test cases. Successfully navigating this terrain can revolutionise CTV development. This talk will explore FX Digital's shift from mainly manual testing to integrating automation across all devices and projects daily. We'll discuss strategies for managing and expanding device roster, constantly scaling systems, optimising pipelines, gaining DevOps skills, keeping stakeholders informed, and addressing CTV-specific features. 15:45 - 16:10 - How to pirate your own content (Ethan Mills & Wendi Fan, Softwire) In order to support new content formats & preview thumbnails, we needed access to the original VoD content masters; however, we only had access to encrypted, and fragmented, Microsoft Smooth Streaming content. We developed a custom tool, based on the Dash.js codebase, to recompose and decrypt the MSS content; then, we built the new content processing pipelines based on AWS technologies, PlayReady DRM encryption, and ffmpeg, and we implemented front-end support for the technology. In this talk, we'll discuss the challenges of this approach, and what we learned along the way. 16:10 – 16:35 – Networking and refreshments (break) 16:35 – 17:00 – Monoliths to micro front-ends: there and back again (Ryan Waudby, BBC) Embark on a swift exploration of the BBC's over-a-decade-long journey in TV application development, unravelling challenges, inventive solutions, and ongoing endeavours to tame the fractious TV browser landscape. This talk will cover the various iterations and milestones of front-end development across the BBC TV platform over the past years, some projects aiding teams to diverge and discover while others were converging the platform to share successes across the whole estate. It will be given at a high level and leans for more breadth rather than depth, hopefully sparking conversations afterwards. |
Connected TV Development - BBC Quay House
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Of course you're tired of spreadsheets. Data exploration is better. Ryan Buick, Co-Founder of Canvas.
2022-08-03 · 10:00
Ryan Buick
– guest
@ Canvas
,
Al Martin
– WW VP Technical Sales
@ IBM
Send us a text Tired of spreadsheets? Yes you are. Ryan Buick, Co-Founder of Canvas, has the answer. Canvas is a data exploration tool for business teams to automate manual reporting, build dashboards, and answer ad-hoc questions without SQL. Show Notes 02:36 Who is Ryan Buick? 04:43 The Canvas mission06:57 Startups during a pandemic09:36 Problem(s) solved14:33 Modernizing spreadsheets20:12 Current state, desired state23:05 The pitch28:56 Go to market36:46 Biggest fear38:54 Best SF restaurant. You heard it here. Find Ryan : https://www.linkedin.com/in/ryanjbuick/ Find Canvas : https://canvasapp.com/ Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. |
Making Data Simple |