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Samantha Azzarello

Head of Content Strategy

5 activities

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Samantha McConnell

Director, Digital and AI Strategy · Cox Communications

2 activities

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Samantha Schumacher

Target

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Activities & events

Title & Speakers	Event
Powering Personalization with Data Science at Target with Samantha Schumacher 2025-11-12 · 22:20 Samantha Schumacher @ Target At Target, creating relevant guest experiences at scale takes more than great creative — it takes great data. In this session, we’ll explore how Target’s Data Science team is using first-party data, machine learning, and GenAI to personalize marketing across every touchpoint. You’ll hear how we’re building intelligence into the content supply chain, turning unified customer signals into actionable insights, and using AI to optimize creative, timing, and messaging — all while navigating a privacy-first landscape. Whether it’s smarter segmentation or real-time decisioning, we’re designing for both scale and speed. AI/ML Data Science GenAI Marketing	Women in AI and Data Science Conference 2025 YouTube

Title & Speakers

Event

Powering Personalization with Data Science at Target with Samantha Schumacher 2025-11-12 · 22:20

Samantha Schumacher @ Target

At Target, creating relevant guest experiences at scale takes more than great creative — it takes great data. In this session, we’ll explore how Target’s Data Science team is using first-party data, machine learning, and GenAI to personalize marketing across every touchpoint.

You’ll hear how we’re building intelligence into the content supply chain, turning unified customer signals into actionable insights, and using AI to optimize creative, timing, and messaging — all while navigating a privacy-first landscape. Whether it’s smarter segmentation or real-time decisioning, we’re designing for both scale and speed.

AI/ML Data Science GenAI Marketing

Women in AI and Data Science Conference 2025

YouTube

Showing 1 result