talk-data.com

Leveraging customer data is essential for improving customer experiences and creating competitive advantage. However, many organizations struggle with fragmented data infrastructure, limited flexibility, and high costs associated with traditional customer data platforms (CDPs).

In this fireside chat, Steven Collings, Data Platform Engineering Lead at Zoopla, and Eric Omwega, Chief Operating Officer at RudderStack, will discuss how Zoopla tackled these challenges by adopting a warehouse-native approach to customer data with RudderStack.

Steven will share insights into Zoopla's journey, including:

• The challenges that prompted Zoopla's switch from Segment to RudderStack
• How RudderStack enabled Zoopla to regain control over their data while leveraging existing infrastructure investments
• The importance of flexibility and control in a customer data platform
• Zoopla's innovative use cases for customer data, including website personalization, email marketing, and advertising
• Future plans for advanced data applications, including building an identity graph, anonymous user personalization, and AI-driven recommendations