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winston chang

author · Snowflake

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Winston Li

founder · Arima

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Wayne L. Winston

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Activities & events

Title & Speakers	Event
#274: Real Talk About Synthetic Data with Winston Li 2025-06-24 · 04:30 Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Winston Li – founder @ Arima Synthetic data: it's a fascinating topic that sounds like science fiction but is rapidly becoming a practical tool in the data landscape. From machine learning applications to safeguarding privacy, synthetic data offers a compelling alternative to real-world datasets that might be incomplete or unwieldy. With the help of Winston Li, founder of Arima, a startup specializing in synthetic data and marketing mix modelling, we explore how this artificial data is generated, where its strengths truly lie, and the potential pitfalls to watch out for! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. AI/ML Marketing MMM	The Analytics Power Hour Listen

Title & Speakers

Event

#274: Real Talk About Synthetic Data with Winston Li 2025-06-24 · 04:30

Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Winston Li – founder @ Arima

Synthetic data: it's a fascinating topic that sounds like science fiction but is rapidly becoming a practical tool in the data landscape. From machine learning applications to safeguarding privacy, synthetic data offers a compelling alternative to real-world datasets that might be incomplete or unwieldy. With the help of Winston Li, founder of Arima, a startup specializing in synthetic data and marketing mix modelling, we explore how this artificial data is generated, where its strengths truly lie, and the potential pitfalls to watch out for! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

AI/ML Marketing MMM

The Analytics Power Hour

Listen

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