Data governance can contribute local optimizations to a company's value chain, such as better data discovery via a data catalog, or quality-monitored and cleansed data sets. From a 30,000 ft data strategy view, it is even more desirable to connect the dots for business objects frequently reused among business processes and make them available as governed, quality-controlled, easily accessible data products. The speaker successfully launched a Data Governance program in a company traditionally ranking metal higher than data and will share experiences on the ongoing data product journey.